ProperFit is a styling tool, not a store. Here's exactly what happens when you use it, and how we plan to keep it free.
Two minutes: your occasion, build, fit preference, taste and budget. No account, no payment details. Ever.
Your answers map to a style archetype and a five-piece capsule chosen for your frame and budget, drawn from retailers we'd buy from ourselves.
Every piece links to the retailer's own site, at the retailer's own price. Buy all of it, some of it, or none of it.
Once our affiliate partnerships are in place, buying something through a ProperFit link will mean the retailer pays us a small percentage of the sale, a standard arrangement called affiliate marketing. The price you pay will be identical to going to their site directly.
That's the entire plan. No subscriptions, no selling your data, no sponsored placements dressed up as advice.